Capturing customers with a move to metal
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This white paper study reveals key insights about untapped opportunities for metal payment card issuance. Its findings are based on a comprehensive, multi-year survey of more than 18,000 consumers across 18 markets, providing a cross-section representation of global economies. The results indicate that no marketing tool or message can convey the same positive brand image that the elegance, simplicity and beauty of a metal payment card can bring.