A report by CompoSecure with insights by Edgar, Dunn & Company
A report by CompoSecure with insights by Edgar, Dunn & Compan
Edgar, Dunn & Company surveyed 18,000 respondents in 18 countries to understand consumer demand and market trends for metal cards. They analyzed the impacts of COVID along with demand for environmentally-friendly products.
With their increased cache, metal cards can help card issuers and financial institutions increase brand loyalty. Our research shows that metal card programs resonate with a new customer base who are more likely to keep premium card products at the top of their wallets.
72% of people studied indicated that they would select an eco-friendly card if all other factors were
the same.
58% of respondents said they feel more positive about their banks because they offer metal cards.
The Competitive Edge Metal Cards are Giving Fintech Issuers
Retain Customers with the Move to Metal Cards
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