COVID has impacted every sector of business, but nowhere is it more apparent at CompoSecure than in the design and graphics area. Before COVID, CompoSecure would host multiple, day-long design sessions with as many as a dozen executives from around the world, the objective being to create the metal credit card that will stand out above the rest. This collaborative approach condensed the design and production cycle from months to weeks. Traditional financial institutions to emerging fintech innovators would bring their ideas to life within the walls of this creative design space at CompoSecure.
Taking the Creative Experience Online
When the COVID-19 pandemic struck, Tommy Maguire, Graphics/Pre-Press Manager at CompoSecure, revolutionized the creative process. With more than 30 years of card design experience, Tommy leads a graphic team that works closely with the project managers and their customers to convert ideas into an iconic metal manifestation of a brand – and nearly all of it is done virtually now.
With team members working remotely and clients often an ocean away, Tommy and the team have worked hard to find new ways to communicate with customers, collaborating on designs virtually through video calls and shipping samples so that customers can experience the tactile appeal of metal cards. The CompoSecure IT department quickly equipped the design team with everything they need to work remotely and feel safe on the job. The new design approach has brought unexpected benefits – the team has adopted meticulous consideration around the implementation of each prototype to avoid delays in the production and moved closer to the high-tech design process.
The CompoSecure Difference
Tommy spent the bulk of his career at a plastic card manufacturer before joining CompoSecure, where he could fully unleash his creativity. “Coming from the plastic card world, I’ve found working at CompoSecure exciting because no one knows how to do what we do,” Tommy stated. “It has been non-stop excitement ever since! People just like the look and feel of their CompoSecure card. It has been a dream come true.”
The level of creativity that goes into today’s metal card designs has not slowed down. If anything, the graphics team continues to ratchet up the ideas in development. “The sky is the limit with design, but we still need to ensure our ideas align with the brand image of our customers and meet the requirements of the credit card industry associations,” says Tommy. “Finding the right balance of high style and functionality is the foundation of CompoSecure.”
Creating an Infamous “Rose Gold”
Tommy and the graphics team have designed and developed hundreds of cards during his tenure at CompoSecure and every card is special and unique to each customer. However, one of his favorite projects was creating the card color that set the metal card market ablaze and spurred a surge in metal card adoption. As a self-professed workaholic, Tommy is passionate about designing compelling cards, knowing that every time the consumer experiences the look and feel of their card, they will feel more confident and loyal to their financial institution.
The world has changed and the business of creativity has evolved with it. “We have learned a lot during COVID, some of which may not even be clear to us as of today,” added Tommy. “The pandemic has bonded us all because we will get through this together. We are more empathetic to our co-workers, we are listening more to customer requests and we are being mindful about how we are communicating and sharing this journey — together.”