Metal Cards Are a Key Differentiator for Fintech Companies

Metal Cards: A Competitive Edge for Fintech Issuers. A report by Aite Group + CompoSecure

Metal Cards Are a Key Differentiator for Fintech Companies

The Competitive Edge Metal Cards are Giving Fintech Issuers

No matter how innovative or exciting a new product is, it can still be challenging to keep existing customers or attract new customers. But even against great odds, a handful of fintech firms worldwide attract cardholders and successfully compete against conventional banks by offering a metal card product as part of a robust value proposition.

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The Competitive Edge Metal Cards are Giving Fintech Issuers

Untapped Opportunities for Metal Payment Card Issuance

This white paper study’s findings are based on a comprehensive, multi-year survey of more than 18,000 consumers across 18 markets, providing a cross-section representation of global economies. The results indicate that no marketing tool or message can convey the same positive brand image that the elegance, simplicity and beauty of a metal payment card can bring.

Untapped Opportunities for Metal Payment Card Issuance

The Metal Card Difference

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EU - Based fintech executive

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We see 3 to 4 times higher spend for an active metal card user compared to an active plastic card user.

EU - Based fintech executive

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Very significant percentage of users have heard of us because of the metal card.

The Metal Card Difference

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"

We see 3 to 4 times higher spend for an active metal card user compared to an active plastic card user.

EU - Based fintech executive

"

Very significant percentage of users have heard of us because of the metal card.

EU - Based fintech executive

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Metal Cards Are a Key Differentiator for Fintech Companies
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