This white paper study reveals key insights about untapped opportunities for metal payment card issuance. Its findings are based on a comprehensive, multi-year survey of more than 18,000 consumers across 18 markets, providing a cross-section representation of global economies. The results indicate that no marketing tool or message can convey the same positive brand image that the elegance, simplicity and beauty of a metal payment card can bring.
Assuming your card benefits were the same, would you select a credit card that has a metal card?
65% of consumers would select an offer with a metal credit card if all benefits were the same.
65% of consumers would select an offer with a metal credit card if all benefits were the same.
